Brand Essence

All roads lead to Citadel Plaza

Citadel Plaza Brand Inspiration:

Citadel Plaza; a fully integrated mixed-used destination is uniquely located in the heart of the city of Cairo, in the original center of downtown overlooking the historical Citadel site

Thatís why our logo was inspired by:

The central location represented by diverging arrows, abstract compass arms
The heritage of the area represented by the geometric motifs used and the central 8 point star, a modern rendering of the most common design pattern in Islamic art and architecture
The multiple components and diversified offerings of the project which are color-coded by different colors of each arrow